Atelier Doré—

Garance Doré, the original fashion blogger extraordinaire, shifted her brand from being just herself to instead encompass the studio she had created. The new branding had to infuse the lightness and stylishness of Garance Doré as well as create a new platform for a larger team and broader audience. The brand identity builds upon Garance Doré's personality and creates a system infused with joyful color. The logo was drawn in the vein of French New Wave typography, inspired by the imperfectly cut and spaced forms from the opening credits of Jean Luc Godard films. The color system is bright, feminine, and ever-changing, complemented by classical typography with modernist accoutrements.

Client: Garance Doré
Studio: Partners & Spade
 (now Mythology)
Role: Brand Identity, Logo, Art Direction, Style Guide
Creative Direction: Anthony Sperduti
Design Direction: Elizabeth Dilk
Art Direction: Ashley Jones
Photography: Atelier Doré
Year: 2017