Feste—

Feste is a modern hosting brand built around the idea that gatherings don’t need an occasion. With a brick-and-mortar store on Crosby Street in New York’s SoHo neighborhood and an e-commerce platform, the brand reframes entertaining as theatrical, irreverent, and expressive. The identity system balances polish with personality, led by a bold custom serif logotype designed to take up space across every application. A flexible visual system brings together refined typography, moments of handwritten spontaneity, and a vibrant, layered color palette anchored by blue and green and punctuated with neon, red, lavender, and gold. Photography and illustration extend the brand’s philosophy of “making a scene,” capturing exuberant, slightly off-beat moments with guests dressed up, rules loosened, and beauty mixed with chaos.

Client: Feste
Studio: Tina Smith Studio
Role: Brand Identity, Logo, Style Guide
Copywriting: Will Sawyer
Photography: Feste
Year: 2021