TinaSmith_WarbyParkerEclipse_2

The Great American Solar Eclipse—

Design and art direction of a comprehensive brand activation for Warby Parker: the 2017 solar eclipse across America. Included creating eclipse-viewing materials (NASA-grade solar glasses, pinhole projectors, camera obscura eclipse viewers), catalogue and web designs, and concepting and art directing an event at the Warby Parker Nashville store.

Client: Warby Parker
Studio: Partners & Spade

Role: Art Direction, Packaging, Layout
With: Greg Kimball & Elizabeth Dilk
Creative Direction: Anthony Sperduti
Year: 2017

TinaSmith_WarbyParkerEclipse_3
TinaSmith_WarbyParkerEclipse_4
TinaSmith_WarbyParkerEclipse_5
TinaSmith_WarbyParkerEclipse_6
TinaSmith_WarbyParkerEclipse_7
TinaSmith_WarbyParkerEclipse_8
TinaSmith_WarbyParkerEclipse_9
TinaSmith_WarbyParkerEclipse_12
TinaSmith_WarbyParkerEclipse_11
TinaSmith_WarbyParkerEclipse_10
TinaSmith_WarbyParkerEclipse_13

More Projects—

Project 62Identity

Cat & JackIdentity

VirtueIdentity

Atelier DoréIdentity

Wicked DigsIdentity

LetteringTypography

LogosIdentity

Butte Arts MonthlyEditorial Design

The Dinner PartyEditorial Design

COPYRIGHT 2017 TINA SMITH