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Project 62—

Branding of Target’s new home brand, Project 62. Designed logo and identity, including colors and typography. Created brand book for Target covering brand positioning, packaging, typography, photography and illustration. Created style guide for Target’s internal team to use to execute all packaging and photography.

Client: Target
Studio: Partners & Spade

Role: Brand Identity, Art Direction, Logo, Style Guide

Creative Direction: Anthony Sperduti
Photography: Target
Year: 2017

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COPYRIGHT 2017 TINA SMITH